How The Training Works
But, what about… ?
All About The Benjamins…
Cold Emailing System FAQ’s
Will it work for me in my business?
The Cold Emailing System is designed for business-to-business sales. If you’re in residential real estate or selling door to door, this isn’t for you.
Ideally, you want to be selling a product or service at or above the $50,000 mark. That’s not to say this won’t work for you if you have an $18,000 initial sale (we have plenty of success stories that prove it does), but I like $50,000+ because it means higher profits and bigger commissions.
If you’re selling a multimillion dollar product or service, then the Cold Emailing System will work for you.
If you have a service business, this will work for you.
If you are just starting out, this will work for you.
If you have a software or SAAS business, this will definitely work for you.
If you have a consumer product, say under $10,000, then you can use the system to set up partnerships. By partnering with companies that already have your customers, you can make thousands of $50, $500 and $10,000 sales. This is what I recently did with Hubspot and Inside Sales.
How The Training Works
Q: How does the course work?
A: The Cold Emailing & Breakthrough Sales System is an eight-week online video training course that teaches the FULL process of B2B selling. There’s 60+ video training sessions that cover a huge amount of material — but, I’ve made sure to layout it out in a way that’s easy to absorb and that gets results. Each week you’ll have a call to action and a group coaching session with me where we will go over the the most important points from that week and I’ll answer any questions you may have.
You can take it at your own pace and stream / download the material that is most important to you right now. Remember, you have lifetime access to the course — so, if there is ever a time when you need a refresher in a certain section, you can just hop back on and go straight to that module.
Q: I want to get clients overseas in countries like Australia, USA, and New Zealand. My question is if this course will help me to contact clients in those countries?
A: Yes, the course will help you contact people in other countries. The system has worked on six continents and translated into five languages.
Q: “What if I live in Europe (or somewhere else)?”
A: Cold Emailing System will help you. We tested it with people around the world until they found success. We also recorded every video, including full transcriptions, so you can watch it at your convenience.
Q: “What if I have a service business? What if I’m left-handed? What if my hair used to be brunette, and now it is blonde, and I just saw two grey hairs last night?
A: A friend calls this the “Special Snowflake Syndrome,” where we believe something in our lives is so unique, nothing will ever help. At some point, you’re looking for an excuse not to join. My goal is to show you that is not true, that it’s just a crippling excuse. We tested this material with men, women, recent grads in industries from manufacturing to software development, Americans, international salespeople, and yes, even people who live near the equator.
Q: Does this work for phone or Skype appointments? I’m international or just can’t meet in person.
A: Yes, this works to generate any type of call. Whether it is by phone, a demo, webinar, appointment or meeting.
Q: How long will the training take?
A: You can set your own pace for the cold emailing training over a 4-week period. I would expect it to take 3-4 hours a week. If you get the full Breakthrough Sales training, then it takes another 4 weeks, so 8 weeks total.
Q: What if I fall behind?
A: Don’t worry. All of my courses come with lifetime access so you can take a break from the material if you’re out of town, on vacation, or just swamped for a few days. All the courses will be here for you you when you’re ready.
Q: What if this just isn’t the right time for me to take the training?
A: The training is completely online and you can take it at your own pace. You can start whenever you want. Provided you enroll during the window, you’re free to wait as long as you need before you get started.
Note: After this launch, the price is being increased to $2,000.
Q:Is this course a live in person event?
A:This course is NOT an in-person event, so as soon as you join you’ll be able to get started. I wanted to make the process of learning this system as easy as possible. No spending money on buying a plane ticket / hotel lodging in order to learn how to sell. There are live and recorded coaching calls within the training — but all of these of events will be done via a live video streaming service. (like a webinar)
The Breakthrough Email Training System lets you learn wherever you are. At the office, on your couch or even in your car — since all of the material is transcribed and you can download the audio. And you have lifetime access — so all of the strategies, tactics, templates, scripts and videos will always be there when you need ‘em.
Q: Do I get access to the entire course immediately?
A: No, and that is on purpose. The Cold Email & Breakthrough Sales Training System isn’t about me dropping you into an ocean of information and then saying “See ya later — have fun!” The training is structured in a way that allows for optimal absorption and helps you take action on implementing the new strategies into your sales methodology.
Q:What if I don’t have time for the training?
A: I would delegate it to your team or virtual assistant if you don’t have time. If you can’t delegate it and you still don’t have time, then you probably won’t be a good fit.
If you are too busy because you run a company then I would apply to our pay-per-appointment service where we generate the leads for you. (Note: We cannot accept applications from sales reps).
But, what about… ?
Q: What does the Breakthrough Sales course cover that the Cold Emailing System course doesn’t? How is this course different?
A: The Cold Emailing System covers everything you need to know about cold emailing and getting meetings. The Breakthrough Sales course covers how to convert sales once you get the meeting. This sales system shows you everything you do to qualify, pitch and close new business.
Q: “Can I upgrade later?”
A: Yes, you can upgrade to Breakthrough Sales at any time. If you’re not sure which tier of is right for you, start with cold emailing — it has more than enough material to help you become successful. You can always upgrade later, when you’re ready.
Q: What is the $50k Club?
A: The $50k Club is our weekly group coaching call where I work with top sales people and business owners. Before you can apply you need to complete the Cold Emailing and Breakthrough Sales courses.
Q: Bryan, I tried the free cold email template and I didn’t get an 80% response rate… W.T.F.?
A: The sample cold email template is just the tip of the iceberg. If you want to be the Lebron James of sales, you have to know more than how to make a layup.
The problem could stem from three things: the company you pick, the person you pick, and your message. Typically it is all three. We cover improving response rates in Module Two and Module Three of the course.
Q: How do you pick the people you send your emails to? Does it really matter?
A: There is a process and it matters… a LOT. We cover this in Module 2.
All About The Benjamins…
Q: Do you have just templates I can buy?
A: The templates are in the training. Unfortunately, we don’t recommend just copying and pasting templates and not learning the system. Your product is too unique and your buyers are too savvy to not personalize your emails to your specific situation.
Q: Do you have a payment plan?
A: Yes we do. We offer a 3-month payment plan for both the Cold Emailing System and Breakthrough Sales.
Q: I can’t afford the course, do you offer anything cheaper?
A: Obviously we won’t be for everyone. But one less expensive option is to hire a certified coach for an hour of 1-on-1 coaching. To truly master anything, including cold emailing you need to work on your email over several coaching sessions.
Q: How do I get my company to pay for it?
A: We created the 5 for the price of 1 bonus offer just for this reason.
Q: Is there a guarantee? Can I get my money back if I try it and don’t like it?
A: There is 2-year money back guarantee: Provided you follow the instructions in the training and you actually have a product to sell… if, in the next two years, your investment in the Cold Emailing System fails to return revenue 100 times the amount you invested in the program, or if you follow what you learn in the training and don’t get response rates of 60%, 80% and even 90% in 90 days then you are entitled to a full, no-hassle, refund of every penny paid.